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This web site states the following, "50 YEARS SERVICE TO THE COAL INDUSTRY." Our analyzers saw that the web site also stated " A warm welcome from Shumar Engineering, your qualified partner in efficient crushing since more than 50 years." The Website also said " Shumar Engineering is one of the leading locally designed and built coal crusher manufacturers and suppliers in South Africa and has grown enormously since its beginnings in 1958. Shumar developed its first Double Roll crusher in 1964 and patented the design, which is still being built by the company today." The website's header had shumar as the most important optimized keyword. It is followed by double, roll, and crushers which isn't as highly ranked as shumar. The next words homepage.shumar-engineering.com uses is patented. coal was included and might not be understood by web engines.